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The Field Study Handbook

The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and cultures. It came out of a kick-started project and is treated as a "must read" for everybody in user and design research. Besides that it's beautifully illustrated and a must have for anybody from the UX field who appreciates well designed books!